The first thing you should do when you begin a new business enterprise is create your company's digital identity. Essentially, think about all the places where you will want your future marketing campaigns to lead customers: your website, your Google Business listing and your social media. You’ll need to create all of these platforms before you start considering a marketing campaign.
So, to get started, here's a shortlist of must-haves to set up before bringing on a marketing team. Look at it like a digital package that’s in your hands to complete. Here are the essentials.
Build your website first
Before spreading out across the internet, establish your home base first. Build your website and make sure it’s free of bugs and fully operational before you start sending people to it.
Your website is going to be the conversion point for your products or services. Everything that we touch on after this point is going to be a pathway back to it, so your site really is the most critical aspect of your brand identity.
Some important considerations of a good website include:
- Make sure you have a clear and easy to spell domain name
- Make sure your domain name is the name of your company if that real estate isn’t already claimed.
- Make sure your website hosting is secure and scalable for when it’s time to expand things — for this, I would recommend a dedicated server hosting plan. It’s the more expensive option but you’re getting what you pay for.
Finally, make sure that you have a good grasp on SEO and incorporate all relevant keywords into your site to maximize traffic opportunities. Perform thorough keyword research to anticipate what kind of phrases your customers might be searching for to find the products or services that you provide, and include as many as you possibly can.
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