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January 2022 Edition

Reputation is everything!  How does your business stack up?

Online Customer Reviews Can Make or Break Your Business

by Dawn Varga

January 20, 2022

(Updated article previously published February 22, 2019)

In addition to providing great products and customer service, a company’s reputation is one of the most important aspects of business that companies need to monitor and maintain. In today’s digitally-focused market, online reputation management is something that businesses should not neglect.

The average consumer reads 10 reviews before feeling able to trust a business before making a purchase decision, and 73% of consumers report that they only pay attention to reviews written in the last month. Reviews are on major sites such as Google My Business, Facebook, Yelp, Yellow Pages and many others are highly visible in online search results. Nine out of ten consumers are less likely to frequent a business after reading negative reviews, and only 48% of online users would even consider using a business with an average rating under 4 stars.

Consumers tend to only give feedback online when they are displeased with the product or service they received and generally won’t provide positive feedback unless they are asked. In fact, 72% of consumers left a local business review when asked. Of course, the first step in getting positive customer reviews is to provide great customer service; the second step is asking for the customer’s feedback.


Online customer reviews are important for many reasons. They are part of establishing a positive online brand identity for the business. When consumers are searching online, a company with good ratings and reviews can appear to be the best choice. Positive reviews act as personal referrals which are one of the most valuable sources of lead generation. Negative reviews are just as important, as they provide first-hand feedback from your customers about areas where your business may need to improve. If a company can resolve an issue with a customer, they may be able to get them to update their online review which can show the company in a very positive light to potential future clients. 

Publicly responding to reviews, both the positive and negative, is important for a couple of reasons. One in five consumer expect to receive a response with a day of posting a review. Thanking a customer for their review goes a long way toward building postive relationship and seucring repeat business. When a business responds to reviews, it also shows potential consumers reading the reviews that they care about their customers and their feedback. 

It can be difficult for businesses to keep up with the multitude of online social media and review sites in use today. It takes a considerable amount of time and effort to manage a company’s online reputation. That’s where digital marketing companies can help by monitoring review and social sites, providing tools to gather reviews and feedback from customers, and engaging and responding to customer feedback on behalf of the company. These services are available at a fraction of the cost it would require to hire dedicated employees to do the same work. 

Your company’s online reputation is important. Take the time today to find out how your company is doing and what it would take to do it better. Build your brand, build your reputation, and increase sales! 

Statistical source: BrightLocal Consumer Review Survey 2020.

Partner with OnTarget Digital Services in 2022! Request your FREE Reputation Report and give us a call or text at (951) 394-1952 to set up a quick conversation about how we can help your business succeed online.


Five Lessons Marketers Can Learn From Online Reviews

by Aleh Barysevich

January 18, 2022

At the dawn of marketing, companies dictated the rules of the market. Businesses would create demand and try to persuade customers that their products were the best.

Now, with the spread of social media platforms and review websites, customers are in charge. You will not be successful if your product has only 1.2 stars on Amazon and barely any positive reviews. The sound of peer-to-peer information is becoming louder and louder, and marketers have to listen to it.

But in the abundance of reviews, how do you filter the information and decide what data is valuable enough to analyze, and what can be left out? What can you actually deduce from online reviews, and why are they so important?

Why Are Online Reviews Important?

You probably understand intuitively why online reviews are important for your business, but let's look at some numbers. Nearly 87% of consumers claimed to have read online reviews in 2020, whereas the same figure was at 81% the previous year.

The significance of online reviews rose during the COVID lockdowns when going to stores became impossible for most people and products such as home workout equipment and hand sanitizers suddenly increased in importance. In fact, roughly 31% of consumers said they read more online reviews because of COVID.

It is also important to know how people read online reviews. A full 73% of online consumers said they read only recent reviews (no older than one month).

Finally, how often do people write reviews? In 2020, 72% of consumers said they left a review online, whereas 66% said so in 2019, the same study found.

So how do you extract valuable knowledge from online reviews and make smarter data-driven marketing decisions?

Here are five essential lessons marketers can learn from reading online reviews. CLICK TO REST OF ARTICLE

Cranberry Sauce


View Recipe on Butter with a side of Bread

Strawberry Valentine Chex Mix is easy to make, fun & perfectly festive for Valentines Day! Strawberry white chocolate coating on Chex cereal with added chocolate candy is the perfect sweet treat!

Prep Time: 10 minutes   |   Servings: 20


  • 4-6 cups Rice Chex cereal
  • 1 8-oz bag Strawberry Candy Melts  OR  1 12-oz. bag of white chocolate baking chips plus 1 box of Strawberry Creme Jell-O Pudding (pudding, NOT gelatin!)
  • Valentines M&M’s and/or Sprinkles


  1. Measure out Chex cereal into a large bowl. Note: if you're using the Strawberry Candy Melts, you'll use 4 cups of cereal. If you're using the white chocolate chips + pudding mix, you'll use 6 cups of cereal.

  2. Pour chocolate into a small glass dish. Add 1/2 tsp shortening, if desired, to help the chocolate coat the cereal easier. Microwave for 1 minute 20 seconds. Let sit in the microwave for 3 minutes. Remove and gently stir. If chocolate loves its shape and looks smooth, it's done. If not, return to the microwave in 15 second increments, letting it sit for 2-3 minutes each time, until melted and smooth.

  3. If you used White Chocolate Chips + Pudding Mix: Add 4 TBSP of the strawberry creme pudding into the white chocolate and stir gently until smooth. Add 2 drops of red food coloring, if desired.

  4. Pour the chocolate mixture over the Chex cereal and stir gently to coat.

  5. Transfer cereal mixture to a large piece of wax paper. Sprinkle with M&M's and Valentines sprinkles, if desired. Let cool to set. Break pieces and store in an airtight container to save. Candy can be made up to 3-4 days ahead, if desired. It saves well!

Tina and Dawn OnTarget

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OnTarget Digital Services, LLC

Canyon Lake,California

Phone: (951) 394-1952