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April 2022 Edition

Improving Your Online Presence Over Time

by Dawn Varga, 

OnTarget Digital Services

April 28, 2022

Managing your company's online presence can be an overwhelming task. From your website to your social media, digital advertising, online reviews, and email marketing -- it's hard to know where to focus your attention. Every aspect of your online brand management is important because consumers rely on what they find online when researching a company, product, or service. First you need to be found, but when they do find you, your company needs to appear to be the best choice. Consumers will make a quick judgement about your business based on your website, your message, and your customer reviews.

Implementing a digital marketing plan that focuses on your online presence will:

  • Help you move ahead of your competition
  • Allow you to stake your claim online
  • Lead to more online engagement with consumers
  • Project a positive brand image
  • Result in increased sales and service opportunities
So, where do you start? Well, first make sure that your website and online directory and social media listings (Google, Facebook, Twitter, Yelp, etc.) include correct and consistent key information, are user-friendly, and optimized for search. Maintaining your website and listings is an on-going process, but making sure key elements are taken care from the start will go a long way with consumers as well as with the search engines.

Once that is done, you can focus on further building your online presence. This is not an overnight task, but something that will happen over time as long as you have a good digital marketing plan and are committed to improving your brand's online presence. Here are some areas that your business can improve over time:
  • Online Reputation - Putting a process in place to survey your customers and gather their feedback and online reviews will not only increase your online ratings, but also provide great referrals to other consumers searching online. Customer surveys and reviews will also help your business identify areas that may need improvement at your company.
  • Social Media - Having a presence on social media is a necessity for brands in this day and age. Be sure to post regularly and share interesting and engaging content. Take full advantage of all the tools available within each social platform to engage with your audience to build your followers over time.
  • Email & Text Marketing - Making sure you have a method in place to gather email addresses and mobile numbers from both customers and prospects is the key to building a valuable database to use for future email and text marketing communications. Whether your customers fill out an online sign-up form or tick a box to receive SMS notifications, they’re providing consent for you to communicate with them on these platforms. The list you compile from these sign-ups is higher quality than anything you can gather through other methods.
  • Search Engine Optimization - Another way to continue to improve your online presence is  with SEO. This is not a set and forget task but must be monitored and managed on a regular basis in order either rank higher or maintain your position in search engine results. Ranking higher in search engines can lead to an increase in traffic to your website, so it is important to keep up with the latest best practices, algorithm changes, and audience preferences.
As you can see, it takes a good plan and a commitment to that plan to achieve the best results from your online digital marketing strategy. Stay focused and you will see positive improvement over time for your efforts.

Whether you’re looking to develop a comprehensive strategy, revamp your existing plan, or add a few new digital services, OnTarget Digital Services can help.  Give us a call or text at (951) 394-1952 and let us help you improve your online presence! 


What Is a Digital Strategy and Why Does Your Business Need One?

Developing a digital strategy and tweaking it over time will help your business shine online, reach more customers, and achieve greater success.

by Jenn Morson

March 17, 2022

Article reposted from LegalZoom

As a business owner, you have so many options for increasing your online presence that creating a digital business strategy might seem intimidating. Should you make videos? Send email blasts? Focus solely on search engine optimization?

If you struggle with a clear digital marketing strategy, these suggestions from experts will help you focus on the essentials.

What Is a Digital Strategy?

digital strategy is a plan for how you market your business online. Your approach will depend on your business, your budget, and your goals.

John Bedford, founder and editor of Viva Flavor, an online food and drink business, says that, in general, "a digital marketing strategy is designed to leverage the online world to draw attention to your products or services, which may or may not be based online themselves."

Digital strategy is multifaceted, according to Perrin Carrell, co-founder and strategy lead at RANQ, a boutique digital strategy firm. "Digital marketing is an umbrella that includes several things: social media marketing, search engine optimization, paid advertising, and email marketing."

Research Your Competitors

Before throwing a lot of money at a digital marking plan in order to increase your online presence, research how your competitors interact with your target audience.

"Identify gaps and areas where you could do better," suggests Elena Parial, founder and senior consultant at Why Marketing. “Whittle down what digital channels appear to draw the most engagement and the type of content shared."

Alex Boyd, founder and CEO of RevenueZen, a startup growth agency, shares his favorite trick for digital strategy. “Pretend you're a customer searching on Google for what it is you do," he says. “Look at the top two to four results that come up. Every week, post an article on your website that's at least twice as good as whatever is on the first page of Google for that search query."

Maximize Your Digital Marketing Time and Dollars

While larger businesses might have the hours and financial flexibility to explore many digital strategy avenues at a time to discover what works best, Bedford suggests small businesses conserve their resources and stay focused on fewer marketing strategies.

"Focusing this way will help you develop expertise and achieve faster, positive feedback from the results," Bedford says. "Doing everything at once will lead to much slower progress overall than if you'd tackled one or two elements, leaving you burned out and demotivated."

Flexibility and frequent review of your digital marketing strategy will also save you time and money long term. Parial says that while you may conduct extensive research and planning, you will still need to tweak your digital strategy and continually revise your online presence.

"No one gets it right straight out of the gate because markets evolve and behaviors change over time," she says. "There's no blueprint."

A digital strategy is vital, and because of its importance in your business, can feel overwhelming. Stay focused on one or two digital marketing efforts and you will see a favorable return on your time and financial investments.

Cranberry Sauce

Egg White Frittata with Lox and Arugula

Recipe courtesy of Giada de Laurentiis

View Recipe on The Food Network

Perfect breaskfast to make for those special to you this Mother's Day!

Total Time: 18 minutes   |   Servings: 4-6


  • 8 egg whites, at room temperature
  • 1/2 c. whipping cream
  • 6 oz. lox, chopped in 1/2-inch pieces
  • 1 lemon, zested
  • 1/2 tsp. kosher salt
  • 1/2 tsp.freshly ground black pepper
  • 2 Tbsp. olive oil
  • 2 packed cups (2 oz.) arugula
  • 1 clove garlic, minced
  1. Put an oven rack in the center of the oven. Preheat the oven to 350 degrees F.
  2. In a medium bowl, whisk the egg whites until fluffy, about 30 seconds. Add the cream, lox, lemon zest, salt, and pepper.
  3. In a 10-inch, ovenproof, nonstick skillet, heat the oil over medium heat. Add the arugula and garlic. Cook, stirring frequently, until the arugula has wilted, about 1 minute. Pour the egg mixture into the pan and stir to combine the ingredients. Cook, without stirring for 4 minutes. Transfer the skillet to the oven and bake until set, about 10 to 12 minutes.
  4. Slide the frittata onto a platter. Using a serrated knife, cut the frittata into wedges and serve warm or at room temperature.
Have a recipe you want to share? Drop us a line at
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OnTarget Digital Services, LLC

Canyon Lake,California

Phone: (951) 394-1952