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May 2022 Edition

Getting Started with Online Review Management

by Dawn Varga, 

OnTarget Digital Services

May 26, 2022

Online review management is essential since each review written by one of your customers can:

  • Increase the brand trust your customers and potential customers have.
  • Offer an excellent opportunity to resolve problems and create a solid relationship with your customers.
  • Provide insight into areas where you may need to improve business practices.
  • Influence search engine results by enabling your business to rank higher the more often your business is mentioned online. 

So how do you get started? Here are the basics needed to begin managing your online reviews:
  1. Gain business owner access to the different review platforms (Google, Facebook, Yelp, etc.) for your business so that you can monitor and respond to new reviews.
  2. Monitor each of the review platforms daily for new review activity.
  3. Properly respond to both positive and negative reviews from your customers in a timely manner. Try to take negative issues to an offline conversation for resolution.
  4. Survey your customers for sentiment (were they happy with the products or services tey received?), ask them to provide feedback about their experience and to share it with other consumers via an online review.
  5. And finally, stay away from eliciting fake reviews! Consumers can smell a fake review from miles away and that can deter them from wanting to ever do business with you. Plus.the last thing you want is to be kicked off a review site for violating their terms of service.
Chances are, you’ve already gotten a taste of the power of reviews and what a single customer review can do for (or to) your business. Implemeting an online review process can be time-consuming and sometimes frustrating, but the value of properly managing your business reviews will prove to be beneficial to your bottom line.

Need assistance with your online review management? OnTarget Digital Services can help!

Call or text (951) 394-1952 or email for more information.


How to reply to both postive and negative reviews

by Google for Small Business

Customers can leave reviews many places online, including on your free Business Profile on Google. Reviews are important to both businesses and customers, and offer a great opportunity for businesses to engage with customers and build loyalty.

This lesson covers best practices for responding to the reviews customers leave for your business online.

Why responding to reviews is important

As a business, you probably read your online reviews to keep up with how customers are perceiving your business. You’ll also want to respond to some of them, both positive and negative.

According to consumers, businesses that respond to reviews are seen as 1.7X more trustworthy than businesses who don't (76% vs. 46%). Not only does responding to reviews support trust-building, it also gives you an opportunity to humanize your business, show customers you care, and demonstrates professionalism. 

When responding, keep in mind that your responses are public for everyone to read. You’ll want to keep your message short and courteous (even if you disagree with the reviewer), and avoid getting too personal or being salesy by offering incentives or advertisements.

Claim your Business Profile to respond

If you want to reply to your reviews on Google, you’ll first need to claim your Business Profile. You’ll then have access to respond publicly to your reviews.

How to respond to good reviews

For positive reviews, you don’t need to reply to every reviewer, but a “thank you” is often appreciated. You can also use your response to share new or relevant information, but don’t make it too sales-focused—they’re already a happy customer. Here are some examples to get you started:

  • “Thank you! We hope to see you again soon.”
  • “Thanks for sharing your experience.”
  • “We’re thrilled to hear you enjoyed your experience.”

How to respond to bad reviews

Negative reviews can sting. While nobody wants a negative review, most businesses will receive one at some point. Here are some tips on replying to negative reviews:

  • Respond in a timely manner. Customers will appreciate a prompt response.
  • Stay professional and courteous. Never lash out and avoid taking the review personally.
  • Understand your customer’s experience with your business before responding. If someone mentions a problem with a product or service, investigate to see what may have gone wrong. Be honest about mistakes made and steps you’ve taken (or will take) to remedy the situation.
  • Apologize when appropriate but don’t take responsibility for things that weren’t your fault. Show compassion and empathy for the customer.
  • Offer to talk it over. If this is the first you’re hearing of the complaint, invite the customer to email or call so that you can try to sort out the matter with them.
  • Show that you’re authentic and genuine. Sign off with your name or initials to show you’re taking the matter seriously and that a real person is listening.

Cranberry Sauce

Surf 'n Turf Foil Packs

Recipe courtesy of Lena Abraham

Perfect for summer grilling or to make for someone special to you this Father's Day!

Total Time: 25 minutes   |   Servings: 4


  • 1/2 lb. sirloin steak, cut into 1" cubes
  • 1/2 lb. shrimp, cleaned and deveined
  • 2 ears corn, each cut crosswise into 4 pieces
  • 1 c. grape tomatoes
  • 1 small red onoin, cut into thick slices
  • 1 lime, sliced into wedges
  • 2 cloves garlic, thinly sliced
  • 1 Tbsp. Old Bay Seasoning
  • 1 Tbsp. fresh thyme leaves
  • 1 tsp. ground cumin
  • Freshly ground pepper
  • 1 Tbsp. freshly chopped parsley, for garnish
  • Lime wedges, for garnish
  1. Heat grill to high. Cut 4 sheets of foil about 12” long.
  2. Divide steak, shrimp, corn, tomatoes, onion, lime, and garlic between each foil pack. Drizzle with oil and sprinkle with Old Bay, fresh thyme, cumin, and black pepper. 
  3. Fold each foil pack crosswise over to completely cover the food mixture. Roll top and bottom edges to seal. 
  4. Place foil packs on the grill and cook until shrimp is cooked through and steak is finished to your desired doneness, 6 to 8 minutes per side.
  5. Garnish with parsley and serve with lime wedges.

Have a recipe you want to share? Drop us a line at
Tina and Dawn OnTarget

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Contact Info

OnTarget Digital Services, LLC

Canyon Lake,California

Phone: (951) 394-1952