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May 2021 Edition


Are You Throwing Away Money Due To A Poor Reputation?

by Dawn Varga

May 21, 2021

Having negative online reviews about your business, products and services will immediately turn most consumers away. Forbes reported that 94% of consumers avoid a company with bad reviews. It's just a matter of fact. Online reviews (both positive and negative) affect the purchasing decisions of over 67% of consumers. But have you also considered the detrimental effect a poor reputation and negative reviews can have on other areas of your business?  Here are a few to think about:

1. Loss of Sales and Revenue
Research has shown that bad reviews on Google, Facebook and Yelp have a significant effect on your bottom line. 93% of consumers read reviews to make a shopping decision. And studies have reported that businesses with a 1 to 1.5-star rating report 33% less revenue than the average business.

2. Advertising Dollars Down the Drain
Many businesses invest a significant amount of money on SEO (Search Engine Optimization) and PPC (Pay-Per-Click Advertising). Much of that money is wasted if you have a poor reputation and low review ratings. Why? Because when a consumer finds your website or a paid ad in their search results, they most likely will also be shown your company's review ratings. And like we said previously, consumers will avoid companies with bad reviews.

3. Low Search Engine Ranking
Review ratings could affect how well your business website ranks on the search engines as well. Negative ratings make your business to rank poorly because search engines strive to recommend the best companies to web users. And in turn, low search rankings can also affect your quality score for paid ads, meaning your ad won't show and get to compete for a searcher's business. 

4. Impact on Overall Brand Reputation
Negative reviews and ratings on their own can cause a significant impact on your company's reputation. Consumers trust the recommendations of their peers. When they read your reviews, they develop an opinion of your company based on what is said about the quality of your products and the level of customer service provided. They will also consider how your respond to the negative comments. If you respond combatively, your reputation will continue to decline while a well-written, constructive response can earn back the respect the potential customers.

Your company's reputation, reviews and ratings will either drive customers to your business or to your competitors. Online reviews are a way for customers to share their experience with your business and can be great referrals to other consumers looking to do business with a company like yours. However, when customers leave negative reviews, they have the potential of becoming quite damaging both to your business' bottom line and to your company's reputation. Consumers don't expect a business to be perfect, but a study found that consumers will read about seven reviews before they decide to trust a business. Therefore, it is essential for businesses to monitor and stay on top of customer reviews and implement an on-going process to build and maintain a positive reputation.

Need help with your company's online reputation? Don’t know where to start? To learn more about our full-service reputation management solution, call or text OnTarget Digital Services at (951) 394-1952 or visit our website


Online Reputation Management: Why You Should Use It And How To Get Started

by Colson Hillier, Forbes Councils Member

Feb 12, 2021

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In today's connected world, a brand's voice is no longer solely defined by the brand, but also by public feedback — largely online. So how you manage your company's online reputation matters. It's about promoting and protecting your brand so it can be discovered, followed, recommended and even defended in a predominantly digital marketplace. And it's not as easy as simply running your own website or social media pages. You have to influence and fact check what everyone else says about your company. Doing online reputation management right is something companies should prioritize.

Digital marketing is not just trendy; it's essential. 

Let's start with the facts. According to Pew Research, about 70% of Americans use social media. Let's not forget that social media is deeply embedded in the customer journey, especially for discovery and research. But social media isn't limited to just Facebook or Instagram — according to Datareportal, typical social media users are members of more than eight different platforms.

Throw in the fact that 2020 has been an epically unusual year. With the pandemic, Black Lives Matter and the recent U.S. election, it's no surprise that Datareportal found that as of January 2021, the annual growth in social media users was over 13%.

These staggering figures reemphasize what we know is true — today's consumer experience is influenced and often defined by what’s online. 

Managing your business's online reputation is serious business...and it never ends.    

Marketers know that advertising online is one of the fastest and most effective ways to reach target audiences. But what about monitoring and ensuring all digital content about your brand — including user-generated content — is accurate and appropriate? That's why online reputation management is so important. In fact, according to Weber Shandwick data (via PR Newswire), executives believe their companies' reputation accounts for 63% of their market value on average.

Online reputation management includes having accurate business listings and relevant advertisements, staying on top of engagement with consumers on your company's marketplace and social channels, understanding their pain points and responding to reviews and surveys. Particularly for large companies, this can mean processing large volumes of data quickly, accurately and economically, including consumer reviews, surveys and social posts across multiple online points of presence, while continually making sure your content is professional, transparent, relatable and fresh. READ MORE...

Cranberry Sauce

Smokin' Sweet Chicken Wings with Cherry Barbecue Glaze

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Great recipe for your Memorial Day BBQ!


  • 2 Tbsp. unsalted butter
  • 1/2 medium sweet onion, such as Vidalia, finely chopped
  • 1 large habanero chile, seeded and minced
  • 3/4 cup cherry preserves, preferably sour cherry
  • 1/3 cup fresh lime juice
  • salt
  • freshly ground black pepper
  • 3-1/2 lbs. chicken wings, tips discarded and wings split


Step 1

In a medium saucepan, melt the butter. Add the chopped sweet onion and cook over moderate heat, stirring occasionally, until the onion is softened and lightly browned, about 5 minutes. Add three-fourths of the minced habanero chile and cook for 1 minute, just until softened. Scrape the onion and habanero into a blender, add the cherry preserves and lime juice and puree until smooth. Return the cherry glaze to the saucepan and bring it to a boil over moderately high heat. Stir in the remaining minced habanero chile and season the glaze with salt and black pepper. Transfer the glaze to a small bowl.

Step 2
Light a grill or preheat a broiler and position a rack 8 inches from the heat source. Season the chicken wings all over with salt and black pepper and grill over moderately high heat, turning occasionally, until lightly charred and crispy, about 20 minutes. Alternatively, broil the wings for about 20 minutes, turning occasionally, until they are crispy.

Step 3
Transfer the chicken wings to a large bowl and toss with one-third of the cherry glaze. Return the wings to the grill or broiler and cook, turning once, just until sticky and caramelized, about 2 minutes. Return the chicken wings to the bowl and toss with another one-third of the cherry glaze. Transfer the glazed chicken wings to a serving platter and serve with the remaining glaze on the side.


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Call or Text: (951) 394-1952