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July 2021 Edition


Digital Consumer Engagement: A Brief Guide for Success

by Dawn Varga

July 20, 2021

In today’s digitally connected world, businesses need to be fully present on the digital channels their customers prefer. Implementing a digital consumer engagement strategy can help your business provide better consumer experiences, improved customer relationships, and increases to your bottom line.

This brief guide is intended to help you understand the basics of digital consumer engagement.

What is digital consumer engagement?
Digital consumer engagement is how your business interacts with prospective and existing customers through various digital channels to build your relationship with them. It includes all digital touchpoints a consumer has with your brand including, but not limited to email, messaging, social media, online ads, customer reviews, and your website.  

Why is digital consumer engagement important?
Keeping consumers engaged throughout their purchase lifecycle will help build consumer confidence in your brand and develop customer loyalty. A well-managed digital consumer engagement strategy can improve individual customer relationships, build overall brand awareness, and increase referrals which can lead to higher sales and profits. 

What are the fundamentals of building a successful digital consumer engagement strategy?
Developing a consumer engagement strategy takes time. However, the hard work businesses do to attract, engage, and convert consumers into customers and loyal brand fans can provide a great return on investment. Here are three fundamentals to consider:

1. Make an engagement plan
Heading down the path without a destination in mind may end up in wasted time, money, and effort. Make a plan that works to meet your business goals. Make sure your goals are measurable and based on data. Determine where consumers are searching for your product and service. Look at each potential digital channel and identify the best ways to reach your targets.

2. Every channel is not the same
Each digital channel needs its own tailored strategy since the way consumers interact with you on each channel is different. Develop content specifically for each channel. Make sure the content provided leads the consumer to exactly what they were looking to find. Videos and live recorded webinars can be very engaging and interactive for consumers. Make it easy for consumers to engage with your business by utilizing communication tools available on each platform (live chat, instant messaging, click-to-call, email, forms, etc.)

3. Manage your consumer data
A CRM (customer relationship management) tool can be quite useful to keep track of all your customer data and interaction. A CRM can bring all your data together and provide valuable insights. This data will allow you to provide a customized experience for each of your customers. You should also create a planning spreadsheet or calendar of your digital channels and topics to see which are performing well and where your opportunities may be.

Digital consumer engagement is constantly changing and shows no sign of slowing down making it challenging for businesses to keep up. Today's consumer demands so much more. They expect two-way conversations with brands. They expect personalized experiences. The bottom establish customer loyalty, businesses need to keep their customers interested and engaged online.

Consider partnering with OnTarget Digital Services to help manage digital consumer engagement for your business.
Give us call or text at (951) 394-1952 to set up a 20-minute conversation about how we can assist!


5 Fixes for Broken Digital Marketing Engagement

by Christa Tuttle

July 18, 2021

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Virtually every business has curated, edited and uploaded content for Twitter, LinkedIn, Facebook and other social media platforms. Still, much of this content gets only a few likes and little engagement. In a world where nearly four billion people use social media daily, what content will interest and engage your audiences?

Low engagement is a common issue for B2B marketers. Social media engagement includes everything from likes, to favorites, to comments and direct messages. Any way that a potential signals active interaction on social media exhibits is considered engagement, as opposed to passively scrolling past content. Because of social media’s real-time effect, it has become a useful and now essential tool for businesses to drive brand awareness and lead generation. But it’s hard to stand out when there’s so much background noise. Even the New York Times (with 49.9M Twitter followers) sees an average of only a hundred likes per Twitter post.

So why is engagement important? With organic reach rapidly shrinking and 88% of customers now researching online before making a purchase, higher engagement translates to conversion rates up to six times higher at companies that have adopted digital content marketing techniques versus those who haven’t. Being the first to reach and connect with potential customers in a meaningful way creates an opportunity to establish a valuable relationship.

These five tips can help you create social media posts that will engage and attract an audience, creating a two-way dialogue that translates to revenue for your business.

1. Respond to customers.

Social media users appreciate genuine and positive interactions, whether via fun videos or a business responding to satisfied customers. Commenting on Tweets, Facebook posts or even LinkedIn posts makes individual customers feel seen and that their needs and successes are important. Even responding to a negative review can turn a bad interaction into a good one. In fact, nearly 45% of people surveyed say they would view a brand more positively if they responded to a critical post. Good customer service online (and in person) can even turn buyers into advocates that will champion your brand.    CLICK TO READ MORE....

Cranberry Sauce

Healthy Avocado Chicken Salad

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Enjoy this easy, no cook, healthy Summer chicken salad recipe!


  • 2 medium cooked chicken breasts shredded or chopped (we used rotisserie chicken)
  • 2 ripe avocados pitted and diced
  • 1/2 cup corn roasted, canned, or frozen
  • 1/4 cup red or green onion minced
  • 2 tablespoons cilantro minced (or parsley or dill)
  • 2 tablespoons lime or lemon juice
  • 2 tablespoons olive oil
  • salt and pepper to taste


  1. In a large bowl, add the shredded chicken, avocado, onion, avocados, corn, and cilantro.
  2. Drizzle with the lime (or lemon) juice, olive oil and season with salt and pepper. Toss gently until all the Ingredients are combined.
Prep Time: 15 minutes |  Cook Time: 5 minutes  |  Total Time: 20 minutes  |   Servings: 6 people


OnTarget Digital Services is a proud member of the Greater Riverside Chambers of Commerce, the RV Women's Alliance and the Canyon Lake Chamber of Commerce.

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OnTarget Digital Services, LLC

Canyon Lake,California

Call or Text: (951) 394-1952