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May 2019 Edition

REV UP Your Business by Listening to Customer Feedback and Driving Change

by Dawn Varga, OnTarget Digital Services

May 15, 2019

One way to REV UP and improve your business is to change the way certain things are done. But how do you know what needs to change? Who should you listen to when it comes to feedback about your business?

Smart business owners understand that they are nothing without customers. Therefore, the customer’s voice is one they should be listening to and their feedback should be analyzed and evaluated. You don’t need to change every time a customer has a suggestion or complaint but taking comments over a period of time and noticing common themes from multiple customers can provide valuable insight into your daily operations.

So how do you go about getting this customer feedback and determining what needs to be done to REV UP your business? By following the REV UP process below:

Request feedback from your customers
Evaluate their comments and decide where changes are needed
Voice your findings to your employees and staff
Urge your staff to make improvements
Praise employees and departments for a job well done

Request feedback from your customers – Put a process in place that you survey every customer that does business with you. OnTarget’s Send A Survey mobile app is a simple and inexpensive way to get this done.

Evaluate their comments and decide where changes are needed – Once you have enough feedback, compile the data and see which products, services, departments and/or employees are mentioned most often and why. If the feedback is consistently negative for any one thing, target that for the first improvements you will make.

Voice your findings to your employees and staff – Let your employees know what you have found, how it affects your business and their jobs, and let them know tha tchanges will need to be made.

Urge your staff to make improvements – Getting your employees and staff involved in finding the solutions and implementing them will help the chances that they will be executed and succeed because they will be personally vested in them. 

Praise employees and departments for a job well done – Reward your employees and staff with praise, public recognition, or monetarily to thank them for following through and making improvements in their processes, products or customer service.  

By making these changes, you have not only improved your business, but you have also shown your customers that you listened to and valued their opinions.You have involved them in shaping your company which creates stronger relationships with them and can lead to repeat business and referrals. 

So, take the time to REV UP your business today!


Facebook debuts new look and features to help move past 'old issues'

by Heather Kelly, CNN Business  

(article from

April 30, 2019

San Jose, California (CNN Business) - Facebook debuted a makeover for its main app on Tuesday and said the company is making a major shift in how it's run.

CEO Mark Zuckerberg kicked off the company's two-day developer conference with a keynote address in front of about 5,000 attendees in San Jose, California, which revolved around his desire to make Facebook (FB) privacy-centric.

"I know we don't exactly have the strongest reputation on privacy right now, to put it lightly," said Zuckerberg, acknowledging skepticism around the company. "I am committed to doing this well."

It's unclear if a new design and approach to privacy will usher in real change for the beleaguered company, which reaches more than 2 billion people around the world, or if it's just a new coat of paint. It could take some time to see if the changes make a noticeable difference.  





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