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March 2019 Edition

5 Ways OnTarget Can Help Spring Clean Your Business

by Dawn Varga, OnTarget Digital Services

March 18, 2019

This Wednesday, March 20th is the official first day of Spring, and it is a great time for your business to start some much-needed spring cleaning. Here are five ways OnTarget Digital Services can help dust off your business and make it shine online:

#1 – Obtain Customer Feedback

Find out what your customers think about your company. Use their valuable feedback to improve your processes and customer service. OnTarget has created an easy-to-use mobile app that asks your customers to provide their feedback via a simple 3-questions survey.

#2 – Gather New Online Reviews

If your customers provide positive feedback in the survey above, then it may be a great time to ask them to write an online review. Your company’s business reviews on Google, Facebook, and Yelp are important referrals when prospective customers are searching online for the products and services you provide. OnTarget’s mobile survey app does the asking for you, giving your customers an easy way to rate your business on the major review sites.

#3 – Update Your Social Media Listings

Make sure your listings are up-to-date and tighten up all the little details about your business profiles. Have your hours, products or services changed? Is your branding and messaging consistent across all social sites? Plan to post interesting and lead-generating content frequently. OnTarget provides social media monitoring and content creation services to help ease the burden and keep things fresh.

#4 – Create New Online Ads on Google and Facebook

Are you advertising on Google or Facebook? If not, give it a try to see what kind of boost in web traffic or sales referrals you may get. Or if you already are running online ads, give them a refresh by evaluating and updating your keywords, results and content. OnTarget offers search marketing services to help you start or refresh Google and Facebook advertising campaigns for your business.

#5 – Update Your Website

Take the time to make sure your all your links are current, check analytics and optimize your site for search, add new relevant content, make sure there aren’t any page-not-found messages, confirm your forms and emails are working properly, etc. OnTarget conducts a comprehensive website review and provides content creation and SEO services.

Spring is the time to revitalize your business, evaluate what is working and what is not, and give your company a fresh, shiny new start. Contact OnTarget today and let us spruce up your company’s online image and grow your business!

Goodbye green? Google testing black “Ad” label in Search

by Ginny Marvin, Third Door Media (article from Search Engine Land)

March 13, 2019

It’s been a little over two years since Google last played with the “Ad” label it shows next to text ads on Google.com. Since February 2017, Google has used green text and a green border to delineate text ads from organic listings in the search results. Now, it looks to be testing a simpler, more subtle ad label treatment.

The latest label test. On Wednesday, UK-based marketing consultant Darren Taylor, who runs The Big Marketer, spotted “Ad” labels with bolded black text and no border. The label appears at the top of the ad with the display URL appears next to it..

Others in the EU region have also spotted it.

We reached out for comment. “We’re always testing new ways to improve our experience for our users and advertisers, but don’t have anything specific to announce right now,” a Google spokesperson said. READ MORE....