The Season of Giving
by Dawn Varga
October 20, 2021
The last quarter of the year is full of holiday fun and festivities. It is also a season of gift-giving during which people are more inclined to give to others. This includes giving to family, friends, employees, customers, suppliers, and especially to those in need.
The benefits of giving are numerous and can have a positive effect on not only the receiver, but also on the giver. So what are some reasons people give?
- To make difference in the lives of other people
- To support a cause they find important
- To gain a sense of personal satisfaction and happiness
- To reduce a tax burden while also helping others
And giving is contagious! When others witness or experience the benefits of giving by others, they become inspired to join in. Therefore, it is the perfect time to get the whole team involved. A company-wide holiday season charitable campaign can bring your employees together and create a positive work environment, all while providing great benefit to your charity of choice.
So, whether you start a Thanksgiving food drive, adopt needy families for Christmas, or have your team volunteer at a soup kitchen while still "on the clock", you will find that it is good for business. And don't forget to share your giving campaign on your social media or website because it will show you are a business that cares for the community, which can earn a company "brownie points" with consumers. You may also get them to participate with you!
There are an unlimited amount of people and causes locally, nationally, and worldwide that are in need of help. We encourage you to make an effort this quarter to pay it forward with a season of giving within your business -- you will be glad you did!
For more holiday season giving ideas or to get personalized assistance with your digital advertising, social media content, or online reputation and reviews, give OnTarget Digital Services a call or text at (951) 394-1952 to set up a 20-minute conversation.