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January 2021 Edition

Make A Resolution: Boost Your Online Presence

by Dawn Varga

January 14, 2021


Last year was unprecedented. The global pandemic caused some businesses to thrive, many to go into survival mode, and others to crumble. Fortunately, 2021 promises to be a vastly different year for most businesses. With the hopefulness that the vaccine will start to move us back to more “normal” operations, companies should take the time now to plan for the year ahead.


Some of the ways we have changed doing business this past year may remain into perpetuity, others will return to what was done previously, and still others may be a hybrid of old and new. One thing we know for certain is that online digital marketing will remain a priority for most businesses. Therefore, it is time to make this one of the New Year’s resolutions for your business: Boost Your Online Presence.


There are several ways to boost your online presence, and most require little to no capital investment. Here are four online areas to focus on for the year ahead:


Website

Take the time to review your website in its entirety. Make sure content is current. Check all links to make sure they work. Run a website speed test to ensure it is not bogged down by scripts or large image files. Confirming that your website has updated content and provides a good user experience will boost your ranking on the search engines. Website scoring also affects pay-per-click and display ad placement. And a user-friendly, informative website will help reduce your bounce rates and keep visitors engaged.


Online Reviews

Boosting your online reviews is another area that only takes a little effort to make a big difference. When consumers search for companies to do business with, they rely on the referrals of your past customers in the way of online reviews. By taking the time to survey every customer, gather their feedback, and ask them to share their experiences online, you can quickly build up not only the number of reviews you have but also increase your overall ratings. And negative feedback can help as well (wait, what?). By taking customer comments, evaluating them, and making changes to how you do business where appropriate, you will provide more positive consumer experiences in the future.


Social Media

Social media is another area where you can boost your brand. Make a social media plan that reinforces who you are as a business and what solutions you provide for consumers. Be consistent in your messaging across all digital marketing avenues (social media, website, PPC ads, and email marketing). Be engaging. Boost brand awareness. Social media can be a powerful tool to market your business if done correctly. Using the right methods to engage with consumers on social media platforms will allow you to connect to a network of fans in your target market and begin to build loyalty and generate leads.


Pay-Per-Click Advertising

You don’t necessarily have to increase your paid ad spend to boost your results. Take a hard look at your analytics. Evaluate which ads are working and which are not. Confirm landing pages are providing the content the consumer is looking to find. Evaluate keywords and target audiences. Do they align with your goals? And don’t put all your eggs in one basket. If you are only running PPC ads on Google, try spending a portion of your budget on Facebook, Twitter, or Pinterest to see what results they may produce. You may be surprised and end up increasing your overall ROI.


Start the new year strong to build a better future for your business. A little investment in your digital marketing and online presence will go a long way when it comes to your company’s success! Contact OnTarget Digital Services for professional assistance. Call or Text (951) 394-1952 or visit our website for more information. 


The team at OnTarget wishes you success and prosperity in 2021!  

Creating a Post-Covid Business Plan

by Dev Patnaik, Michelle Loret de Mola, and Brady Bates

January 08, 2021

Right now, every company in the world is facing the same question: What’s going to happen when the pandemic is over? Grocery stores and consumer packaged goods manufacturers have experienced an unexpected boost in sales: Will that growth sustain? Hotels and airlines have experienced unprecedented drops in demand: Will their business ever come back? Movie studios, video game producers, and theaters need to envision how the pandemic will permanently affect entertainment habits. When the pandemic is over, many companies will find that their business model has been disrupted in fundamental ways.


Over the last several months, we’ve been working with management teams in a variety of sectors, including retail, entertainment, finance, and health care, to develop a plan for what comes next. What we’ve learned is that conventional strategic thinking hasn’t helped these companies to plan for the next “new normal.” Instead, the best answers have come from a hybrid approach: one that combines traditional business strategy with the latest thinking from social science and innovation theory.


Ultimately, planning for a post-pandemic world means answering three questions. The first is: How does your business really make money? Many companies haven’t taken the time to articulate their critical strategic differentiators or map out how money, goods, and information flow from their suppliers to their consumers. Next, who do you depend on to drive the business? Define your most important stakeholders and their behaviors that affect your business model.


The third critical question — what will people’s behaviors look like after the pandemic — may be more difficult to answer. Even though the pandemic is temporary, it’s lasting long enough to turn temporary behaviors into structural shifts. At the end of the crisis, some things will return to the way they were, some things will look very different, and some things will simply not come back. The trick is to figure out which is which.


To help shed some light on this last question, we’ve identified three categories of stakeholder behaviors to evaluate: READ MORE

   
Cranberry Sauce

Mozzarella and Basil Stuffed Tomatoes

View Recipe on Simply Recipes


Ingredients:

  • 4 medium tomatoes with firm, fleshy walls, 2 1/2 inches wide
  • 1 cup shredded mozzarella cheese
  • 1/3 cup grated parmesan cheese, divided
  • 1/4 cup packed fresh basil, chopped, plus more for garnish
  • 1 slice of bread (enough to make 1/4 cup breadcrumbs)
  • 1 tablespoon melted salted butter
  • 1 teaspoon minced garlic
  • 1/4 teaspoon salt
  • 1/8 teaspoon pepper
  • Olive oil for drizzling

Instructions:

  1. Preheat oven to 400°F.
  2. Make the soft breadcrumbs: To make the 1/4 cup soft breadcrumbs, remove the crust from 1 slice of bread (preferably stale) and either pulse in a small food processor or shred with a fork until the bread resembles fine, sand-like crumbs.
  3. Prepare the tomatoes: Slice the tomatoes in half horizontally around the equator and use a spoon to scoop out the flesh. Be careful not to puncture the walls of the tomato, but if you do, the filling will plug the hole. Place empty tomato halves in a casserole dish and season with salt and pepper. Using your hands or a spoon, separate the seeds from the scooped out tomato flesh and transfer the flesh to a cutting board. Discard the seeds and the tomato water. Chop the flesh and set aside for the stuffing.
  4. Make the stuffing: In a medium bowl, add the mozzarella cheese, 1/4 cup of the parmesan cheese, basil, breadcrumbs, butter, garlic, salt, and pepper and stir to thoroughly combine.
  5. Bake: Using two spoons, fill the tomato halves with the stuffing. Sprinkle filled tomatoes with the remaining parmesan cheese and drizzle with olive oil. Bake for 15 minutes, or until tomatoes are tender, then broil on high for 1 minute until the filling begins to bubble and brown.
  6. Serve: Garnish with a few torn basil leaves and serve hot.

   
   

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